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True Capital  is a specialist alternative asset manager focussing solely on the retail and consumer sector.  Our team includes individuals with a breadth of skillsets, who together, have a global network of consumer sector contacts and deep experience as advisers and investors in the sector and as operational retail executives.

We believe we have developed a differentiated and innovative approach to fund management, which has at its core:

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Sector specialism

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Access to innovation

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A focus on data analytics and the personalisation of retail

True Capital has a global network of contacts within the consumer sector, which leads not only to improved deal flow but also help us create value for our investee companies.

Our strategy for differentiation has the over-riding theme of trying to build a firm that reflects where we believe the fund management industry will be in ten years, not where it is today.  We have a clear focus on the sustainability of the firm’s systems and processes and we seek to consistently add value via the underlying services that we provide.  We see all stakeholders in our business - investors, employees, shareholders and investee companies, as partners and we have a clear focus on rewarding loyalty both internally and externally.

When investing directly, we look for consumer businesses in the UK and Europe which have strategic points of differentiation and an enterprise value up to £150 million.  We are sector, not size, specialists and we adopt an entrepreneurial approach to investment management and will therefore consider early stage businesses if they have the potential to structurally innovate the industry niche in which they operate.  We consider both minority and majority stakes but the ability for True Capital to exert operational influence is key. 

For more information on our investment criteria and the qualities we look for in our investee companies, click here.

True Capital Partners LLP is a limited liability partnership | Registered in England company number OC371585 | True Capital Partners LLP is authorised and regulated by the Financial Conduct Authority