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About True Capital

True Capital is a retail and consumer sector specialist private equity firm.

We invest between £10m and £40m in uniquely positioned businesses with an ability to deliver sustainable growth. We take both majority and minority positions in our portfolio companies.

We have built a unique ecosystem, which includes TrueStart, our own sector specific innovation hub. Our team includes individuals with a breadth of skillsets, who together have deep experience as operational executives, advisers and investors in retail and consumer.

We are very clearly focussed on the future of our industry, not just how the world operates today, allowing us to add more value to our portfolio companies and to drive sustainably better returns over a prolonged period.

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What We Do

We have a unique approach with a key core differentiator – we have an unrivalled ecosystem in our sector which allows us to drive better returns.

Network

We have built a global network of consumer and retail sector contacts. Our office is a focal point for industry stakeholders. This delivers more deal flow and more operational talent to join the management teams in our portfolio.

Innovation

TrueStart, our seed fund and innovation hub, is located in our offices, meaning we keep our finger on the pulse of the latest retail innovation.

Team

Our business and culture lives and breaths retail every single day. We have an entrepreneurial, sector specialist team which includes individuals with a breadth of skillsets and deep experience as operational executives, advisers and investors in the sector.

Investment Strategy

We develop investment opportunities via our own proprietary research and via our extensive retail and consumer sector network, which includes our sector specialist innovation hub, TrueStart, where our private equity team is based. We look to develop relationships with potential investee companies over a prolonged period and our ownership of TrueStart is a core part of this strategy. We target uniquely positioned businesses with an ability to deliver sustainable growth.

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We generate returns through active operational involvement in our investee companies and developing a clearly defined exit strategy prior to completing our initial investment. Our executive team and our wider retail network includes experienced operational retail executives and we will vary the level of our involvement in investee companies based on the needs of the business and the stage of the business cycle which they are in.

View Our Portfolio Companies